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The Malay Melee Posted: 29 May 2013 02:50 PM PDT Hello, BN cybertroopers, (the extremely ineffective) Unit Media Baru UMNO, anti-PR people and pro-BN online supporters, have you heard of Kamil Karim? You can go to his Facebook page here. I mention him because he, along with a few anti-PR people like Shen Yee Aun and Amri Rohayat(Rohayat X) as well as others on Facebook are doing a way better job than any BN/UMNO-sponsored team on all social media. I've always maintained my political neutrality and I always will. However, that will not shut me up from commenting on campaign as well as communication tactics. It is my belief that while both BN and PR lied and continue to lie, cheat and con the Malaysian public, we are more predisposed to believing PR's bullshit, not questioning their statements and taking it all on face or emotional value. While BN's campaign was almost a total failure on social media this GE13, despite their wealth of resources, manpower and whatever else, it was actually up to these unpaid individuals to make any sort of dent or ask any (ANY) question against PR's social media machinery. While they take their sources from reports and blogs, they provide something in the vacuum of BN's communication strategy - engagement. Any communication campaign online relies on three basic pillars - a repository of information, a means to promote the information, and engagement. While controlling ALL of mainstream media - behemoths like The Star, Media Prima, the paid and unpaid bloggers have all stockpiled information. Their audience and visibility in Malaysia is second to none. However, the machinery failed in engagement. Look at the BN-sponsored Twitter accounts. BNCybertroopers, Panglima Perang Cyber and Unit Media Baru are totally ineffective, possibly manned by total retards and don't even converse with people properly. Read more at: http://amirhafizi.blogspot.com/2013/05/the-malay-melee.html

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