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Malaysian PR Move Backfires

Posted: 11 Aug 2011 01:44 AM PDT

Government effort to plant stories tarnishes major TV networks worldwide

Taib, who has served as Sarawak's chief minister for three decades, said he would step down after state elections earlier this year. Reportedly, both Najib and former Prime Minister Mahathir Mohamad have urged him to leave office. However, after his party won the state elections, he reportedly is balking at stepping down. 

Asia Sentinel

The Malaysian government and Sarawak state Chief Minister Abdul Taib Mahmud have been spending millions of dollars to plant favorable stories on some the world's most influential television news networks, according to a Sarawak-based NGO.

According to the Sarawak Report, the news programs are being produced by Fact Based Communications, a London-based company also known as FCB Media, that describes itself on its website as an "European-based media and entertainment group specializing in television format creation, production and distribution."

The story was posted on the Sarawak Report blog earlier this month, but appears to have escaped the notice of the mainstream media. However, the US television network CNBC announced on Aug. 4 that it was cancelling World Business, a program that airs in Europe and Asia, after the network learned that FBC Media was found to have a contract with Taib and had paid USS$70,000 to the APCO Worldwide public relations firm to lobby in Washington, DC on behalf of the Malaysian government. CNBC World has carried 10 interviews by FBC Chairman Alan Friedman with Malaysian Prime Minister Najib Tun Razak over the past two years.

The BBC also said it was pulling any FBC-created content pending an investigation. In addition, according to the US-based website Politico, CNN International was criticized for "lobbing softball questions" at Najib a week after Malaysian police arrested hundreds of protesters in the Bersih 2.0 rally on July 9. John Defterios, the host of CNN International, was previously president of FBC Media.  CNN denied any bias.

Alan Friedman, the chairman of FBC Media, visited Taib twice in Kuching, Sarawak, to formulate a contract that "promised to transform the international image" of the Sarawak chief minister, who has suffered from horrendous publicity in the wake of convincing allegations that he had funneled billions of dollars from illegal timber sales out of the state into companies owned by his family in Canada, the United States, the United Kingdom and Australia.

Taib is being investigated by Swiss authorities on allegations that he has stashed millions of dollars in Swiss banks. Malaysia's Anti-Corruption Commission has announced it would investigate the charges as well.

Taib, who has served as Sarawak's chief minister for three decades, said he would step down after state elections earlier this year. Reportedly, both Najib and former Prime Minister Mahathir Mohamad have urged him to leave office. However, after his party won the state elections, he reportedly is balking at stepping down.

According to FBC Media's website, the company's syndicated stories reach more than 300 million television households in seven languages in 100 countries and more than 30 of the world's leading airlines.

As television news bureaus have continued to contract because of declining revenues, networks have been farming out more and more of their news feeds to organizations like FBC Media, some of which produce out-and-out propaganda for governments and corporations that is disguised as news. The stories are rarely if ever identified as having been produced at the behest of corporations or countries that paid the media agencies to produce them.

In an exhaustive 2006 study, the US-based Center for Media and Democracy identified 77 television stations in the US that collectively reached more than half of the US population using "video news releases," or public relations videos from PR companies without disclosing their source. The clients, according to the center, included General Motors, Intel, Pfizer and Capital One.

"In each case, these 77 television stations actively disguised the sponsored content to make it appear to be their own reporting. In almost all cases, stations failed to balance the clients' messages with independently-gathered footage or basic journalistic research. More than one-third of the time, stations aired the pre-packaged VNR in its entirety," the center said..

A request to speak to FBC Media chairman Friedman was deferred by an aide who said all requests were to be routed to Friedman's email address. An email sent to Friedman wasn't answered immediately.

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