| ‘Truth In Advertising’ – Ta Ann Exposed! Posted: 05 Oct 2011 10:15 AM PDT The report, published today by the Huon Valley Environment Centre of Tasmania, spells out Ta Ann's hypocrisy and it is uncompromisingly titled "Behind the Veneer: Forest destruction and Ta Ann Tasmania's lies". [click for report]
Over 50 pages, the troubling expose details how the Sarawak timber giant's decision to invest in Tasmania was specifically aimed at targeting the growing market for environmentally friendly, sustainable wood products, but has ended up deceiving consumers.
Why Tasmania?
"EIDAI is proud of our ECO-friendly flooring product" – Japanese advertisement for Ta Ann veneer panels sourced in Tasmania
As Ta Ann boss, Hamed Sepawi, himself confessed in 2006, Sarawak has almost completely run out of accessible timber, after 30 years of unrestrained logging by his own cousin and benefactor the Chief Minister.
Tasmania still has extensive hardwood jungles however, and remains one of the most important areas of natural wildlife world wide.
Even more crucially, Australia has received limited accreditation for sustainable timber, compared to Sarawak which is notorious for its destruction of the Borneo jungle.
Hence the constant highlighting of Tasmania as the source of Ta Ann's new 'environmentally conscious' operations.
However, as the investigation makes clear, NONE of the wood that Ta Ann has so far used from Tasmania qualifies as sustainable.
In fact, ALL of the logs so far taken by the company have come from old growth forests, many in high conservation value areas that form crucial habitats for some of the world's most endangered species. These include Tasmania's Wedge Tailed Eagle, the Quoll and the Tasmanian Devil.
And NO plantation wood is being used by Ta Ann in its veneer processing mills in Tasmania. READ MORE HERE. |
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